Innovation for Health

India is a country known for its rich traditions and culture, moreover it is known for their endless variety of food all over the globe. It’s not about the food variations or culinary practices, Indian snacks have crossed the limits of being famous. Studies and market researchers have determined that the namkeen market in India is projected to grow by $2.88 billion during 2022-2026, progressing at a CAGR of 7.73% during the forecast period. The market is driven by rising retail space in tier-II and tier-III cities of India and evolving taste preferences.

It is unbelievable that 2.5 lakh tonnes of namkeen is produced everyday in the unorganized snack market of a famous city in central India. More than its historical landmarks, the city has a centuries-old food tradition.

The Indian food processing industry has reached a point where we can expect many new innovations, which are not only active and intelligent. We at RCM have keenly observed the situation and after studies of prolonged years we found that the namkeen is a prominent snack which is manufactured and consumed on a large scale not only in India but is exported worldwide. RCM has different manufacturing units for their number of products with innovative and world class facilities. Let’s go through the details of how RCM has impacted the namkeen manufacturing industry by their innovation and commitment for turning snacks, healthier specifically the namkeen. Go through the following to understand it better and you will be able to mute the myth about namkeens.

A team of researchers who were studying about snacks and namkeens found that the food which has been manufactured at such a large scale requires some innovative methods to serve the consumers and the team from RCM named it as innovation for health. Yes, it justifies because the traditional methods of preparing namkeen was not hygienically fit for its mass manufacturing. Understanding the demand, RCM decided to go for innovative ideas which included advance manufacturing process, innovation in ensuring the quality of ingredients used to prepare the namkeens. Innovative processes with advanced machinery must result in balancing the taste and experience of the consumers. Have a look at the insights gathered and how it was identified.

You know very well that namkeen is a mix of various ingredients and Indian spices which are fried into an oil. The first priority was to innovate the oil which has been used to prepare the ingredients. Namkeen at RCM is made from Rice Bran Oil, here is nothing to add more than this, as a consumer you understand that, Rice Bran oil is low in saturated fats, high in polyunsaturated fats and contains Gamma–Oryzanol which has antioxidant property and reduces high blood cholesterol. The ingredients are prepared in Rice Bran Oil at RCM to inculcate the benefits of Rice Bran Oil into
their Namkeens.

It becomes necessary to learn that namkeen available in the market is produced with either palm oil or cottonseed oil. Both have ill effects on health. Cotton seed oil is known to contain an allergy causing substance called gossypol. High consumption of cottonseed oil can cause acute poisoning, rashes, facial swelling, liver damage, anemia, and even damage to cardiac fibres. Palm oil contains high amounts of saturated fats which can increase LDL cholesterol and may develop atherosclerosis.

Reason why other namkeen manufacturers go for these oils is the low cost of it. Using these oils results in reducing the manufacturing cost of namkeens, ignoring the health issues caused by these oils.

RCM namkeens are prepared into Rice Bran Oil to support the health benefits of it.

Over the years RCM Namkeen manufacturing has grown from traditional manufacturing systems to Automatic Manufacturing systems, which ensures the high quality of production and the stringent hygienic standards. It also manages to provide consistency or taste, aroma and the rich flavour every time. Utmost care being taken in selection of raw material and the quality checks is being practiced at RCM Namkeens, it starts from the sourcing of the material too.

These advanced RCM manufacturing units follow Goods Manufacturing Process (GMP) and Hazard Analysis and Critical Control Point (HACCP) Standards, and leave no question marks about the processing of the ingredients or at the point of production of namkeens.

RCM is not limited to upgrading the manufacturing process, above all the taste and experience of the produced namkeens is more important. The only thing which can set any food product is its taste and the experience of the user.

The RCM team of researchers conducted various surveys by offering the final product to a number of people to taste and learn their experiences. An Internal survey undergone with an On-blind Test between several popular namkeen brands in India and RCM Namkeen, unbelievable it was 98% of the people choose RCM Namkeen and voted it as best on the basis of its unmatched crunchiness, deliciousness and the aroma they figured out while blind-folded.

The credit for getting these exciting results surely goes to the Namkeen Makers of RCM which have several years of experience in preparing indistinguishable varieties of namkeens. Definitely the innovation needs to be applauded. Such experienced namkeen makers appreciated the innovative idea of using Rice Bran Oil to prepare RCM Namkeens. They added that the boiling point of Rice Bran Oil is higher than any other normal oil hence it has not affected the natural taste of ingredients, rather it has enhanced the experience of namkeens.

Behind the production of RCM namkeens with advanced machinery units and innovative ideas along with the experienced namkeen makers, the quality of ingredients must not be ignored.

We know most of the namkeens are prepared using besan (Gram Flour) and is the prominent ingredient among all. The taste of the namkeen depends upon the quality of Besan being used to prepare the mixture components. The selection of ingredients and the destination from where these ingredients are sourced is of utmost importance equally.

Continuing from above selected quality of Chana Dal is sourced from the green fields. Also, Chana Dal sourced from such regions grounded in-house under the supervision of trained namkeen makers to ensure the proper fineness of the besan. Besan prepared from the quality chana dal not only tastes better but it blends well with different Indian authentic spices thus RCM namkeens stand-out in the row.

These raw material-like spices, dals, cereal flakes are handpicked to ensure that the quality of ingredients supplied to the processing unit are only of the best quality. Here is another addition to taste is due the Rice Bran Oil which is used to prepare RCM namkeen to ensure the quality of it.

The story of offering the best quality namkeen to its consumers doesn’t end up with the innovative idea of Adding Advanced Machinery, selecting the best possible ingredients or spices. It also includes regular health check-ups of the food handlers just to make sure that
they are free from any health issues. Such methods of preparing RCM namkeens is something which definitely leaves a mark impacting the food industry.

Here is nothing that cannot make you believe and appreciate RCM namkeen for their efforts
they have induced in offering a best quality product. RCM needs to be appreciated not only for the quality products, they must be appreciated for being an Indian Organization which is supplying products and certainly be appreciated for their role as ‘Innovation for health’ in the Indian snack industry.